Business networking referrals are the life-blood of any computer consulting business. Even when you first move to a new city you are in contact with a wide range of businesses, so you must be sure to market your new business to these people and begin immediately to build a strong base of business networking referrals.
It’s a who you know type of marketplace. This makes tapping into a source of referrals absolutely critical.
The problem is, what happens when you don’t know your next-door neighbor let alone any other business networking referral sources?
Business Networking Referrals in A New City
Many people who start a computer consulting business are going to be moving, or have moved, somewhere new. This move is often what precipitated the business in the first place.
If this is you, you might think you don’t know anyone. You are also probably overwhelmed by the thought of getting business networking referrals before you’ve got a sense of what’s what in your new community. The fact is, you DO know a lot of people and these people know a lot about the community.
Get out your checkbook and credit card statements and look at how many people you have met through your purchases – these are all potential business networking referrals:
Many of the vendors will be small business owners and managers. This is your target market. They might become clients, and they surely know others who could be clients.
The Real Estate agents are plugged into whose and what’s what in the community. Tell them about your business and use them as a source of business networking referrals.
Attorneys, mortgage specialists, title officers, etc… again, these business networking referral sources are priceless.
You will be amazed by the number and type of businesses you have been in contact with already. Get the word out to these businesses and start right away with setting up a rich source of business networking referrals.
The Bottom Line on Business Networking Referrals
Even when you move to a new town your business networking referral pipeline is still strong. Look at your credit card statements to figure out what business you have spent money on within the local area. From movers to real estate agents and landscapers to decorators, you have already been in contact with business networking referrals. Make sure you use every opportunity you have with these people to market your new business and begin to build a strong business network.